Everyone has seen commercials or
ads of different products that helps prevent from ache and blackheads in order
to have a clean and clear face. Brands of Clearasil, Neutrogena and Clean&Clear
mainly know products that highly promote their products. Though there is another
brand which out shines the rest of the other brands and that is Proactiv
Solution. Proactiv is everywhere in the
media from the radio, magazine ads, commercials and also sold in the
malls. From my perspective I feel like
Proactiv uses many logical fallacies but they are two main ones used which are
bandwagon and appealing to irrational fear.
To
include, bandwagon is the most popular technique many ads used especially in
Proactiv. Proactiv usage of bandwagon is
through celebrities since the viewer’s notice their favorite celebrity is in the
commercials they automatically want to buy it. This is why Proactiv has the
most popular celebrities to do their commercial like Jennifer Love Hewitt,
Jessica Simpson and Justin Bieber. Not
only do they use celebrities but also costumers who uses Proactiv which
Proactiv perfectly demonstrate it does work by giving the viewers the before
and after pictures of using the product. By giving examples of other people
using Proactiv people give in because almost everyone wants to have perfect
skin and when one sees celebrities and examples of other people of course they
want to join the band wagon.
Furthermore,
appealing to irrational fear also is one great example of what Proactiv uses.
People fear of not being able to have a cleared face and one basically gives up
because they have tried almost every product available. Proactiv gives examples of what bad ache
really looks making the viewer’s feel afraid and self-conscious of their skin. Since one fears their skin could look like
that they automatically appeal in buying the product so they will not face in
having bad ache. So, regardless of what products one is viewing every ads
contains logical fallacies to reel in their costumers.
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